Perennial powerhouse FC Bayern Munich has announced a partnership with the fantasy football platform Sorare that enables users to play a fantasy soccer game and buy and sell provably scarce digital player cards.
Founded in 2018, Sorare’s global fantasy football game lets managers trade blockchain-based digital assets. The game assets, Sorare player cards, are built on top of Ethereum and are non-fungible tokens (NFTs) following the ERC721 standard.
The tokenized fantasy soccer game already counts over 100 participating clubs among its ranks, including big names like Atletico Madrid, Juventus, Paris St Germain, and now Bayern Munich.
Sponsored#FCBayern is joining @SorareHQ global fantasy football game❗
Compose your dream team, and win FC Bayern Munich cards on Sorare. 🎁 1️⃣0️⃣ first free cards by signing-up now 👉 https://t.co/FekqwTVubb#MiaSanMia pic.twitter.com/CYY8XRnXZA
— FC Bayern (@FCBayernEN) November 10, 2020
Another interesting aspect of Sorare is its proprietary five-a-side soccer game. New players pick an initial squad of ten blockchain-based player cards, from which they create their team. Once the team is built, users can begin earning in-game rewards based on their players’ real-life performances.
The game features unique “super rare” and “rare” player cards with values that correspond to their performance and scarcity.
In a press release announcing the news, Sorare CEO Nicolas Julia struck a celebratory tone:
“today’s news is another major milestone for Sorare. With the inclusion of FC Bayern Munich to the platform, Sorare now boasts three of the top five European Champions.”
Bayern is not the only German club to unveil a crypto-related partnership recently. Just a few days ago, its main rival Borussia Dortmund announced that it is entering a multi-year partnership with the crypto trading platform Bybit.
Sorare is reportedly planning to expand into the US market, where an estimated 45 million people play fantasy sports.
